These days no one marvels anymore at small businesses established with the local market in mind but later crashed into the big time through Web marketing. Some local businesses prospered beyond expectations by partaking of the almost limitless market opportunities opened by the internet. But not every business that goes online grows
out of its local confines.
If there’s one thing that successful local businesses have in common, it’s Google. They first mastered the technology savvy and then marketed their products or services on Google. This then became the perfect game changer for some small local businesses.
There are thousands of different ways to successfully market your business on the internet no matter how moderate your capital and resources. Here are some of the Google Techniques and Strategies that worked wonders for some local businesses:
1. Have a presence on both Google and your local market. Then see to it that the information you give on both platforms are accurate and true. Also, don’t forget to check for any mistakes as these can be duplicated across the Internet.
2. Unless you are a business that operates within a service area, you should merge your Google and Business Page with your Local Page. If you do operate within a certain service area, then you can use the old Google Places Dashboard to manage your listing.
3. Spread the word on other local directories. It’s wrong to think that you will not get any business from YellowPages.com or Local.com. There are dozens of sites like these with hundreds of thousands of visitors, with some of them having millions of visitors per month.
4. Get reviewed in as many websites as possible. You can’t openly solicit reviews and you can’t fake them either but you can do integrate the “review process” into your daily business operations. This will provide you with additional credibility and a ranking boost in Google+ Local.
5. Build a following on Twitter even if you got your business license only a month ago. Your goal on Twitter should be to connect with other local business and people in your local market. Don’t sell anything to your Twitter followers but help them instead. They will remember you when they need help with something you do or sell.
6. Offer exclusive discounts and deals on your Facebook Page and promote them in your everyday business operations. Engage your Facebook community, but don’t suffocate them with dozens of daily updates.
7. Make friends with local journalists. A good start is a favorable comment on a story that a journalist you want to befriend has written. Avoid flattery. Then once you see the opening, send the would-be friend a story idea or invite him for coffee.
8. Join your local Chamber of Commerce. This could cost you but consider that there are only a few marketing decisions you can make today that have the potential to get you more business, save you money and
provide a solid benefit in local search.
9. Use virtual office solutions. Businesses on a roll use virtual office solutions to make doing business less costly but efficient. Among the pioneering leaders in this field is the Titan Business Suites that provides rentals of executive office space and virtual office solutions.
All of our offices are furnished, equipped and ready to move in, and include internet hook-up, Wi-Fi and two-line telephone. Telephone and mail reception, voice mail and mail forwarding, as well as your own professional business address complete the full range of virtual office services we can offer. With packaged discounts on meetings rooms or office use, our virtual office services are the best in the business and every business is eligible to be part of the Titan Business Suites network.
For more information, please visit: Titan Business Suites